The Importance of Professionalism & Branding in Service
I recently bought and moved into an older home that had been gutted and redone. The expression "putting lipstick on a pig" perfectly describes what the previous owner or contractor did—they made the house look better than it really was. During the inspection, I realized that while the house had good bones, it would need more work to make it my own.
As I began renovating, I got to know the electrician and plumber working on my project, and I was impressed with their skills and Professionalism. At different times, each of them asked me what I did for a living. I shared that I had started and grown an appliance service company to 38 technicians before selling it. Now, I work as a business consultant, helping others increase profits in the service industry. Intrigued by my experience and success, they both asked for advice on growing their businesses.
Since they were sole operators, I suggested they hire or train apprentices so they could focus more on working on their business rather than in it. I discussed the importance of organic growth through social media and brand recognition, emphasizing how these strategies could elevate their businesses. I also highlighted the necessity of understanding the cost of a truck roll to set competitive yet profitable service rates. I even mentioned that they might be underselling their services—a piece of advice I later realized might cost me.
I called them back a few months later to help with an outdoor kitchen installation. They arrived in trucks newly branded with company logos, each with a helper in tow, clearly taking steps to grow their businesses. They had followed my advice almost perfectly, except for one glaring mistake. While their trucks and new hires were a step in the right direction, the helpers were dressed in their favorite sports team jerseys and ball caps, none of which were clean or presentable. As a customer, I was left unimpressed and somewhat disappointed by this oversight. My article on Elevating Professionalism with the ServiceSource Apparel Program could benefit them.
In today's fiercely competitive market, standing out is not just important—it's essential. The ServiceSource Apparel Program offers businesses a powerful way to differentiate themselves from the Big-Box competitors. By presenting a unified, professional image, companies not only attract new customers and retain existing ones but also inspire their teams with the potential for growth, fostering loyalty and trust in their brand.
The ServiceSource Apparel Program is more than just about clothing—it's a catalyst for Professionalism, trust, and brand identity in the appliance repair and installation industry. Investing in branded attire for technicians and installers enhances your business's image, elevates customer perception, and lays the foundation for lasting success and satisfaction.
If you want to charge professional service and installation rates, you must look and act the part. It's time to walk the talk and dress your team like true professionals. Order your branded apparel today and see the difference it can make for your business!
