A recent Survey reveals that 60% of self-servicing dealers overlook the importance of requesting online reviews. Is this a misstep? In my opinion, it certainly is, and I'll explain why.

It’s only two months into the new year and six BrandSource members have already called, frustrated with manufacturers offering warranty rate increases of only 50 cents, although the inflation rate stands at 6.5%. The key to any successful negotiation is being prepared. There are several preparations you need to make prior to contacting a manufacturer for your annual warranty rate increase.

It's hard to believe that it's December, the last month of the 4th quarter. As 2022 comes to a close, it's time to reflect on the past and plan for the next 12 months. It's that time of year when CFOs and CEOs determine profits, losses, and tax planning strategies. It's also time for service managers to prepare 2023 budgets.

Most vendors are authorized to increase your warranty rate yearly by up to a set percentage if and when you ask for an increase. The onus is on you to ask for it, add it to your calendar every year so you don't forget. Yes! Add this to your calendar right now!

The increases they award are on merit, meaning they must think that the rate increase is justified. Don't be afraid to ask for an increase but be sure to have your data to back up the cost of a truck roll and why you deserve the increase.

To accelerate sales in the new year, you need a well-defined marketing strategy that aligns with your company's goals. Marketing typically drives revenue rather than the reverse in most successful businesses. The US Small Business Administration recommends spending 7-8% of gross income on marketing and advertising if you are doing less than $5 million a year in sales. Marketing for service operations is equally important as it is for sales.